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Rehash: Professional Work or DIY?

Pro vs Amateur

Continuing with the “rehash” tour… as well as my most recent post, we give you more statistics and reasons to hire us! Why else would I be keeping this blog?

My last post revealed a study that said, “the more photos you have of your listings, the more views you will get”. Let’s take that one step further, with an article from “Photography for Real Estate.net”, where Larry (the author) clearly points out the benefits of using a professional to photograph your listing as compared to doing it yourself.

One of the great articles that Larry pointed out is this one from Vivian Toy in the New York Times. Vivian not only shows before and after photos, which were done by a realtor, and then the professional she hired, but also talks about the subtle differences in shots that only a professional can bring to life, considering their experience in the subject of photography.

At LastCutHomes.com, we have had realtors actually bring video footage to us to edit, of which we have politely refused, due to the fact that the footage was nowhere near our standards or quality. We have also seen home made videos from other realtors that are just downright horrible. Here is an example, which we will talk about in a future post (and I’m sorry for picking on you, ma’am, but you really do have a terrible video).

Now, how about comparing this to a video that we have shot and edited. The difference is clear, and it’s not just a trained eye in what corner to shoot from!

We have been shooting and editing real estate video since 2003, not to mention a 20 year background in the video industry before that, all which lent to the skills that we use today on each one of our videos. We are the professionals, giving talks to our peers about the future of real estate video and all of the intricate things you need to know to render a professional looking real estate video.

If you have video as a hobby, and wish to give it a shot, we applaud you in your resourcefulness! But if you aren’t adept, and would rather spend the time getting more leads and generating more sales, how about giving us a shot at filming your house? You’ll be happy you did!
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