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Rehash: More Photos=More Views!

Point2 Technologies study

Continuing where I left off in my “rehash” of old blog posts, todays topic comes to us from Point2 Technologies, in Canada, home of Don Cherry and other assorted hockey fanatics.

Point2 released this study, which talks about more photos equalling more views of homes on the internet. In other words, if you have 8 pictures of your home on the MLS, it will get significantly more views from buyers than a home with 3 pictures on the MLS.

According to the study, a paltry .02% clicked to see more details on homes with no photos! That number went up to 20% with just a single photo! Get this…. a home with 21-36 photos got triple the amount of views, double the amount of interest and double the number of leads. The trend continued as you posted more and more photos of the house.

Now I ask you this people: If there are 30 pictures per second displayed in video, wouldn’t you get the best views of your home if you had 9,000 photos? Or in other words, a 5 minute video?

Any amount of pictures cannot equal the information that a video gives. Call us now to schedule a video for your home listing!
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