Future of RE Video in Signage
In our first stop down “
rehashing lane”, I thought it appropriate to talk about the future of video- especially real estate video, and where it’s headed. This interesting
post on Sellsius talks about video signage being used to attract new customers to both brokerages and homes.
As a video professional, and watching trends in the marketing arena, I can say for sure that this type of marketing is in our future, and traditional signage may be extinct within 10-15 years. You can see this already in Times Square, where buildings are pelted with video displays all over the place. Go to the mall, and you will see video signage on the walls of the stores and at the movie theaters.
Ultimately, we will see video signage in front of an open house on a cheap LCD screen, touting the marvelous interior. But why hope and wait for customers to view your signage in a single location? Make your signage virtual and post it on the web, as we are now. But make it easily downloadable or accessible, in multiple venues. You can post to multiple sites, advertise on Google or Yahoo, or put a video on your brokerage homepage. “Virtual” spots that customers can click to and see. It’s really the same thing as putting a sign there, but the attraction level goes up 100%, because your advertisement is no longer a static shot.
Digital signage is definitely near, and of course it does not have the lone benefit of selling a house, but other video sales benefits as well. Where there is a void in your advertising, we can help create a video to sell anything. Take a look at our parent company,
The Last Cut Video Productions for more video applications.
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