The Big Idea
The best invention that I have come across recently is any cardio-based exercise equipment that has a TV attached. Let’s face it, I’m a video guy, and I love watching my TV. But too much watching TV on the couch is going to make me a plump guy, and my wife doesn’t love me for my brains (at least I like to think so)! So working out and catching my favorite shows at the same time is a great way to keep myself entertained while staying fit.
One show that always seems to catch my interest is “The Big Idea” with Donnie Deutsch on CNBC. This is a show that interviews people who have made their riches from unique business ideas that they have come up with. It really is inspirational, especially after you hear about how these entrepreneurs have come up with their ideas and made them successful.
On one such show, Donnie was interviewing swimsuit supermodel Carol Alt, I thought to myself “this is going to be a pretty boring show”. But Carol had a great answer when Donnie asked her about getting rich. She said (in context) “There are tons of other models out there, and our job life-span is not incredibly long, so we have to find other avenues to make money quickly so that we can be financially independent. The way I did that was by sticking out of the crowd and always doing a little extra.”
Donnie replied, “That is what we continually talk about on this show. Success comes from sticking out from the crowd, and that is what we try to get across to our viewers.”
Well, it’s not hard to pick Carol out of a crowd, but in terms of her competing against all of the other models of her time, she promoted herself like crazy. She was the first to make a swimsuit calendar of just herself, she went on talk shows, made multiple pin-up posters, and other ideas that would get her noticed more. And it worked, she ended up getting more contracts and advertisement spots because of her hard work in promoting herself.
Now why am I posting a thread like this in a news blog about real estate video tours? Simple. There are thousands of other real estate agents out there competing against you. What are you doing to separate yourself from the crowd? Are you lowering your commission? Are you staging your property for free? Are you taking a few pictures or doing a cheap 360-degree tour like 80% of the realtors out there? The last I heard, there are 4 agents in Santa Clara county competing for each listing. That number might have fluctuated in the past year or two, but you still have some heavy competition!
Picture this: you walk into your next listing appointment and the seller asks you, “why should I pick you over the other two realtors that came here?”
That’s when you pull out your computer or a hand-crafted DVD with your latest real estate video tour and say, “because I can market your house like no one else, and get you a selling price that you want!” Isn’t that what the customer ultimately wants to hear? They want to know that they can sell their house for a great price and that you are going to pull out all the stops to make it happen.
Separate yourself from the rest and get those listings!
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