Now Accepting Credit Cards
For the past few years, we have operated on a purely invoice/check basis. The benefit of this for us as a business was twofold: we were able to avoid paying a percentage of our fees to a credit card acceptance service, and customers were more willing to trust us as a company when we created their video first, and then asked for payment upon it’s completion.
However, the negative impact of this was that some customers wanted to pay by credit card, in order to receive frequent flyer miles and other benefits. There was a negative side for us as well: some customers delayed their payments by months… and some even refused to pay despite the quick sale of their property! This resulted in trips to small claims court, which is a huge waste of everyone’s time.
Now, with the advent of Google Checkout, we have decided to change the structure of the way we do business completely! Google Checkout accepts every type of major credit card and is easy to use. It is also fully web based and they charge a low percentage fee, which are benefits to us.
Now, for all future videos we create, we will be invoicing our customers upon booking of their video tour, which will need to be paid before our arrival to the property. If the tour is cancelled by the realtor, their payment will be fully refunded, without question. Before making this change, we polled 15 of our current customers, and 100% of them loved the idea of switching to credit cards. Who wouldn’t? We’re talking frequent flyer miles here!
We hope that you come to like our new system and the ability to pay with credit cards. If you have any comments, please contact us or share it with us below! We look forward to hearing from you!
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I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Aaron Wakling
Comment by Aaron Wakling on February 15, 2008