Photo Lesson for Sellers
Larry from the Photography for Real Estate Blog pointed out an article today in the Wall Street Journal about some of the awful marketing techniques home sellers are using to sell their homes, most notably, using awful pictures.
There are a lot of great points from the article, including, “…nine out of 10 home shoppers begin their search on the Web”, meaning you should market from the web standpoint the most. In my opinion (maybe weighted), you should push as much of the house online as possible to potential buyers, best shown in video form.
The thing I find most interesting from the article is this statement: “I’ve spent many hours over the past few months surfing through dozens of slideshows of home listings on real estate Web sites. Many of them are just awful.” I would have to agree. I run into so many listings with terrible photos and virtual tours that are hard to control. If you are having trouble selling your listing, and want it seen by as many buyers as possible (which will in turn get you more offers in a faster amount of time), hire a professional (whether it be photographer or videographer).
A professional will be able to focus on the things that highlight a property, not the clutter in the corner, showing your listing off in it’s best light. And I’m not saying this just because I’m in the business of selling my services, but because I’ve seen the results from both kinds of realtors, then realtor that will spend the marketing dollars, and the realtor that will not. In most cases, the realtors that spend get incredibly better results (and incredibly better properties).